The eNotes Blog Coverflip How Book Covers Differ by AuthorsGender

Coverflip How Book Covers Differ by AuthorsGender Author Maureen Johnson has had enough of gendered book covers. Just what is she talking about? Well, shes talking about books that look like this: Versus this: And yes, that is the same book in each picture. The first is what ended up in print, while the second imagines how the cover might have looked had the book written been by a man. Why the difference? Johnson gives a little insight into the sometimes unfair world of book publishing and marketing: The simple fact of the matter is, if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s â€Å"girly,† which is somehow inherentl  different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality,  and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it. Think about it: have you ever seen a male author with a cover like the first one above? And before anybody reasons that female writers books look the way they do because they are specifically marketed towards women, I urge you to have a think on how condescending that sounds to women, and insulting to men who like books about and by women. (And I would also like to note that our own managing editor, a man, has read Bridget Jones Diary more times than probably any of you. So there.) Spurred by a plethora of notes from men asking her for less girly covers so that they could read her books, and endless frustrations with book publishers who give authors zero to no say in the final book cover (and sometimes in the final title), Johnson posed a challenge to her Twitter followers: take a book by an author of either gender and imagine it was written by the other. She received hundreds of picture responses within the first 24 hours. Heres an interesting sample: You can see more at Johnsons Huffington Post article and Twitter, if not for the coverflip images then for the amusing way Johnson is able to bang her head on a desk and deftly shame critics in one fell swoop. Interesting experiment, right? And somewhat of a sad look into the gender inequality in both book publishing and our society. Its worse than you thought it was. So, what book covers do you imagine looking different with an author of the opposite gender? And does a girly cover make you less likely to pick up that book? As always, wed love to hear your thoughts.

Profile of The Beatles

Profile of The Beatles The Beatles were an English rock group that  shaped not only music but also an entire generation. With 20 songs that hit #1 on Billboards Hot 100 chart, the Beatles had a large  number of ultra-popular songs, including Hey Jude, Cant Buy Me Love, Help!, and Hard Days Night. The Beatles  style and innovative music set the standard for all musicians to follow. Dates: 1957 1970 Members: John Lennon, Paul McCartney, George Harrison, Ringo Starr (stage name of Richard Starkey) Also Known As Quarry Men, Johnny and the Moondogs, Silver Beetles, Beatals John and Paul Meet John Lennon and Paul McCartney first met on July 6, 1957, at a fete (fair) sponsored by St. Peters Parish Church in Woolton (a suburb of Liverpool), England. Although John was only 16, he had already formed a band called the Quarry Men, who were performing at the fete. Mutual friends introduced them after the show and Paul, who had just turned 15, wowed John with his guitar playing and ability to remember lyrics. Within a week of meeting, Paul had become part of the band. George, Stu, and Pete Join the Band In early 1958, Paul recognized talent in his friend George Harrison and the band asked him to join them. However, since John, Paul, and George all played guitars, they were still looking for someone to play bass guitar and/or the drums. In 1959, Stu Sutcliffe, an art student who couldnt play a lick, filled the position of bass guitarist and in 1960, Pete Best, who was popular with the girls, became the drummer. In the summer of 1960, the band was offered a two-month gig in Hamburg, Germany. Re-naming the Band It was also in 1960 that the Stu suggested a new name for the band. In honor of Buddy Hollys band, the Crickets- of whom Stu was a huge fan- he recommended the name of The Beetles. John changed the spelling of the name to Beatles as a pun for beat music, another name for rock n roll. In 1961, back in Hamburg, Stu quit the band and went back to studying art, so Paul took up the bass guitar. When the band (now only four members) returned to Liverpool, they had fans. The Beatles Sign a Record Contract In the fall of 1961, the Beatles signed a manager, Brian Epstein. Epstein succeeded in getting the band a record contract in March 1962. After hearing a few sample songs, George Martin, the producer, decided he liked the music but was even more enchanted with the boys witty humor. Martin signed the band to a one-year record contract but recommended a studio drummer for all recordings. John, Paul, and George used this as an excuse to fire Best and replace him with Ringo Starr. In September 1962, the Beatles recorded their first single. On one side of the record was the song Love Me Do and on the flip side, P.S. I Love You. Their first single was a success but it was their second, with the song Please Please Me, that made them their first number-one hit. By early 1963, their fame began to soar. After quickly recording a long album, the Beatles spent much of 1963 touring. The Beatles Go to America Although Beatlemania had overtaken Great Britain, the Beatles still had the challenge of the United States. Despite already having achieved one number-one hit in the U.S. and had been greeted by 5,000 screaming fans when they arrived at the New York airport, it was the Beatles February 9, 1964, appearance on The Ed Sullivan Show that ensured Beatlemania in America. Movies By 1964, the Beatles were making movies. Their first film, A Hard Days Night portrayed an average day in the life of the Beatles, most of which was running from chasing girls. The Beatles followed this with four additional movies: Help! (1965), Magical Mystery Tour (1967), Yellow Submarine (animated, 1968), and Let It Be (1970). The Beatles Start to Change By 1966, the Beatles were growing weary of their popularity. Plus, John caused an uproar when he was quoted as saying, Were more popular than Jesus now. The group, tired and worn out, decided to end their touring and solely record albums. About this same time, the Beatles began to shift to psychedelic influences. They started using marijuana and LSD and learning about Eastern thought. These influences shaped their Sgt. Pepper album. In August 1967, the Beatles received the terrible news of the sudden death of their manager, Brian Epstein, from an overdose. The Beatles never rebounded as a group after Epsteins death. The Beatles Break Up Many people blame Johns obsession with Yoko Ono and/or Pauls new love, Linda Eastman, as the reason for the bands break up. However, the band members had been growing apart for years. On August 20, 1969, the Beatles recorded together for the very last time and in 1970 the group officially dissolved. John, Paul, George, and Ringo went their separate ways. Unfortunately, John Lennons life was cut short when a deranged fan shot him on December 8, 1980. George Harrison died on November 29, 2001, from a long battle with throat cancer.

Women In the Middle East essays

Women In the Middle East essays Even with the evolutionary changes within our society, women in the Middle East are still being discriminated against. Islamic views in the Middle East are the fundamental cause of the repression of women there, and remain the major obstacle to the evolution of their position. Women in this region of the world have no marital rights, are unjustly punished in comparison to men, and have a very strict dress code. In the Middle East women are denied the same martial rights as men. They are prohibited from getting a divorce, while men are free to divorce and remarry as they wish. Also women must be submissive to their husbands, because their husbands have total legal control over them. Men have control and ownership over all possessions, while women do not have any of these rights within a marriage. As well, women must seek permission from their husbands to see their parents, yet men are free to see their parents as they wish. In this region of the world women are unjustly punished in comparison to men. If a woman becomes pregnant after being raped, she could be stoned or caned to death. All that is needed for this stoning or caning to happen is a testimony of one male witness. While if a man commits adultery, there needs to be four male witnesses to the incident before the man can be punished. Also if a woman is considered to dishonor her family, they may beat or even kill her, and not be in any fear of being punished. Women in the Middle East are shackled by a very severe dress code. They must be covered head to toe in a garment called a burqu. This is a dark colored garment covering the whole body with just a hole for the eyes. This lack of choice in clothing diminishes any thought of individuality. Without individuality there will come no change, because there will be a fear of stepping out of the comfort of blending in with the rest. The burqu attacks these womens strive for self-confidence. Being caged under such a ...

MGT599 MoD 5 Case Assign Essay Example | Topics and Well Written Essays - 1500 words

MGT599 MoD 5 Case Assign - Essay Example In this paper, efforts have been made to understand whether various organizational components complement the primary strategy of the company and consequently suitable recommendations has been provided. Kraft Foods is an American company that primarily operates in North America and Canada and is one of the largest consumer packaged goods companies in the United States (US). The company was started in 1903 but it was re-launched in 2012 with a culture of collaboration and innovation. The company has a total of thirty brands selling different food items such as cheese, toppings, beverages, dressings, snacks and spreads. According to the company, at least ten brands of the company generate about $500 million in sales. The company is growing steadily and presently has approximately 22500 employees operating in the US and Canada (Kraft Foods Group, 2014a; 2014b). In this paper, the strategic position of the company along with its organizational design, organizational culture, human resource management and strategic system will be discussed in an elaborate manner. The rationale behind this attempt is to understand the efficiency of the strategy of the company and mitigate issues that are acting as barrier to strategy implementation in the company. It was ascertained from various published reports of Kraft Foods that the company has undergone major changes in recent years such as collaboration with McDonalds and multiyear licensing agreement with Keurig Green Mountain. It is assumed that such major decisions also have a strong impact on a company’s strategy and performance (Kraft Foods Group, 2014c; 2014d). The paper will evaluate various reports and articles about the company, for the purpose of analyzing various strategic developments in the company in recent years. By means of in-depth study, it is expected that the pertaining strategic issue of the company will be recognized so that appropriate recommendations can

End of Module assesment work Assignment Example | Topics and Well Written Essays - 4000 words

End of Module assesment work - Assignment Example One similarity is that both articles are exploring the issues of school pupils and students, together with the problems that they face. One article examines how pupils in mixed secondary schools within the UK together with their teachers experience pupil voice. It problematizes the philosophy of pupil voice, examining the idea of young people being enabled to influence the outcomes of their own education, highlighting the need for them to speak out about issues concerning them. The other article explores the feelings of students towards the literary lessons in an academic year, together with their behavior towards it (Carter-Steel & Al-Hakim 2009). A difference occurs in that while one article is a study of the feelings of several students over a course of time, the other is just an article that examines the experiences of teachers and students about a certain issue, and it does not involve an actual study. The pupil voice article applies visual methods to find out how the pupilsâ₠¬â„¢ voice, discipline, and engagement are carried out within a school, while the primary classroom article applies an actual study of the pupils involved. It uses a typology of the pupils on a basis an analysis of the school policy’s documentation (Fisher 2011). ... The pupil voice article is a study of how secondary school students express their feelings and ideas to their teachers such that they will be heard and understood. It offers advice on how the pupils and students can do this in the best possible way. The primary classroom article on the other hand, explores the perception of the students towards their lessons and the academic year as a whole, providing examples of how they are dissatisfied with the learning process although they comply with the rules and regulations. This is an apparent similarity in scope that is present in the two articles (Fisher 2011). Perhaps the only difference in the scope of the two articles occurs in the study area explored. In the primary classroom article, its study involved only the pupils that are in year six of their primary education. Although it sampled over 100 pupils, it limited its study area to just a certain class year, as opposed to the pupil voice article. The pupil voice article has a wide stud y area that is an urban secondary school for students aged between 11 and 16 years old. This means that unlike the classroom article, it examines students of several class years, not just one, thus it has a wider sampling data (Carter-Steel & Al-Hakim 2009). Similarities and differences in paradigm Paradigm involves a set of forms all of them containing a certain theme. In the two articles, the common theme is the expression of pupils and students’ feelings while they are at school. Both articles explore this theme using several ways or forms, both of which have similarities as well as differences. One similarity in the forms is the use of study techniques and study methods, involving the examination of a certain group of pupils and students. The primary

MARKET RESEARCH Essay Example | Topics and Well Written Essays - 750 words

MARKET RESEARCH - Essay Example It is however mainly used to show affection during special events as they are exchanged with people with emotional connections. Industry survey The last five years has not been favourable for cut flower business in Australia, this is because of the global economic downturn experienced in 2008 which altered consumer spending habits to focus on purchasing basic livelihood items. The other factor that has contributed to this is increasing competition from other developing countries producing the same; they offer these flowers at cheaper rates to the overseas markets. In the same vein, there are other retailers who are eating market share of the flower retailing industry; these are supermarkets and convenience stores. This directly affects local production and distribution since they source their products both locally and internationally. Marketing productivity Our firm has a business model that tracks how advertising expenditures influence what clients believe and feel about our product s. The chain of marketing productivity analyses the actual indicators of its effectiveness (Kilbourne, 2000)1. The diagram below shows the areas to be assessed: As outlined in this diagram, statistics that guide in assessing the effectiveness of advertising campaigns are obtained from its market and financial impact as outlined in company’s statement of accounts. The financial impacts give both short and long term perspectives on its effectiveness (Sawhney, 2012)2. Market share statistics are obtained through the company’s own market analysis and other industry analyst’s reports. Sales volume estimates are obtained on daily basis and can be monitored to assess improvements resulting from marketing drives. Business profile covering one aspect of advertising (real life scenario, twelve month period for advertising, program and budget) Products The company deals in exotic flower brands including roses, hibiscus flower and marigold since they are the highly selling as they appeal more to local consumers. It also sells other traditional Australian flowers including waxflower, kangaroo paw, eucalyptus foliage, protea, koala fern and scholtzia flower brands. Promotional activities are conducted to raise consumer awareness on their presence especially during holidays and special occasions; these are the peak periods as consumers exchange flowers on such occasions (Hainer, 2012)3. Advertising expenditure Below is a diagram that summarizes the advertisement expenditure for this company on a 12 month period. The figures are expressed in American dollars. Budget Jan Feb March April May June July Aug Sept Oct Nov Dec Television 1000 3000 800 2500 1500 2000 2000 1500 1300 1000 1500 3500 Radio 750 1000 500 800 700 1000 1000 1000 850 750 500 3000 Newspaper 750 1000 300 1000 650 550 500 800 500 200 200 2500 Internet 300 500 200 500 450 300 750 500 300 - 200 1000 Total 2800 5500 1800 4800 3300 3850 4250 3800 2950 1950 2400 10,000 Average 700 1375 450 1200 8 25 950 1050 950 750 500 600 2500 As it can be seen from the table, the highest advertisement expenditures are in the months of February and December since these are the peak periods in the flower industry. This is because of the Valentine’s Day and the Christmas celebrations which is characterised by high numbers of floral exchanges among loved ones. Television is higher than all other media since it is the most consumed channel in Australia followed

Diffusion weighted (DW) Magnetic Resonance Imaging MRI Essay

Diffusion weighted (DW) Magnetic Resonance Imaging MRI - Essay Example The exploration of diffusion in MRI includes the way MRI is sensitized to diffusion; the effects of spins, both stationary and moving spins; how diffusion-weighted images are affected by physiological motion; the how of the achievement of the various diffusion weightings; and information on diffusion and how those are measured (Hagmann et al. 2006; Mori and Barker 1999, pp. 102-106; Tonarelli 2012; Parker 2004, pp. S176-S178; Everdingen et al. 1998; Barker 1999; Maas 2005; Le Bihan et al. 2006; Yablonskiy et al. 2003; Koh and Collins 2007; Le Bihan 2011; Basser and Jones 2002; Battal et al. 2012; De Foer 2010; Luypaert et al. 2001; Williams et al. 1992; Topgaard 2006) II. Background on Diffusion Diffusion on the molecular level is said to be the result of natural Brownian movement, where molecules randomly move through the diffusion medium because of the agitation caused by thermal characteristics of the medium. In all the displacement of the molecules comes up to zero by mean figure s, but over time, there are positive probabilities associated with the non-zero movement of a molecule, so that over time, a molecule is said to probably have moved from an initial position at an earlier time. Here the time elapsed corresponds to a correlation with the distance moved, where different fluids acting as diffusion mediums determine the distance as characterized by the diffusion constant for that liquid type. There is a difference between the freely diffusing movement of water molecules, meanwhile, to the diffusion of liquids in the tissues of human beings, so that in human tissues one talks of an ADC, or an apparent diffusion coefficient, to be differentiated from the free diffusion coefficients of liquids outside of human bodies, such as those used to characterize water in containers at certain temperatures. On the other hand, for human tissues, various considerations further come into play, such as differences in the mobility of different fluids in different parts of the body and in different parts of a particular organ, such as the human brain. Boundary conditions also differ for liquids found in different body parts. All these affect the coefficient of diffusion in various ways, with the general observation that the ADC is generally smaller in comparison to the free diffusion coefficients of liquids like water outside of the human body (Luypaert et al. 2001; Roberts and Rowley 2003). Going into diffusion types, meanwhile, there are two, one being isotropic diffusion and the other being anisotropic diffusion. In isotropic diffusion, the rate of diffusion is the same in all directions, and so the resulting diffusion distribution is spherical. In anisotropic diffusion, the diffusion rate depends on where the diffusion is oriented, and there is uneven diffusion in different directions. The distance of the diffusion is orientation-dependent, in other words, and the diffusion distribution is characterized by an ellipsoid (Module 1 2013). III. MRI an d Diffusion A. How MRI is Sensitized to Diffusion In a hypothetical case, the typical distribution of displacement of water molecules in such a container is said to follow a bell curve, with majority of the water molecules able to travel only for short distances from their initial location, whereas a few of the water molecules are able to be displaced at further distances from average. For a given initial temperature of the water, moreover,