Hdfc Bank Essay Example for Free

Hdfc marge EssayThe first modern swear was founded in Italy in Genoa in 1406, its name was Banco di San Giorgio ( cant of St. George). Many other pecuniary activi standstills were added over date. For example blasphemes ar grievous players in financial markets and offer financial services much(preno instantal) as investment funds. In just about countries such as Germany, asserts are the primary election declareers of industrial corporations while in other countries such as the f solely in States banks are prohibited from owning non-financial companies. In Japan, banks are usu all(prenominal)y the nexus of cross share holding entity known as zaibatsu. In France Bancassurance is highly present, as intimately banks offer insurance services (and now real estate services) to their clients.1.2 DEFINITIONThe definition of a bank varies from country to country.Under English law, a bank is defined as a person who carries on the business of banking, which is specified as C onducting under government agency distinguishs for his nodes redressing cheques drawn on him, and Collecting cheques for his guests.1.3 OBJECTIVE OF THE paperThe Objective of this on the job training is to study the importance of the potential customers and their value to the bank and creating the mindful(predicate)ness among them rough the importance of modern narrations and keep a good relationship with them for the banks benefit.1.4 ORIGIN OF THE BANKThe name bank derives from the Italian rallying cry banco desk/bench, used during the Renaissance by Florentines bankers, who used to suck up their effects above a desk covered by a green tablecloth. However, at that place are traces of banking activity even in ancient times. In fact, the word traces its origins back to the Ancient Roman Empire, where moneylenders would set up their stalls in the middle of enclosed courtyards portended macella on a long bench called a bancu, from which the quarrel banco and bank are derived. As a moneychanger, the merchant at the bancu did not so much invest money as merely convert the unknown currency into the only legal tender in Rome- that of the Imperial Mint.1.5 PRESENT STATUS OF THE BANKWorldwide assets of the largest 1,000 banks grew 15.5% in 2005 to reach a record $60.5 trillion. This follows a 19.3% increase in the previous course of instruction. EU banks held the largest share, 50% at the end of 2005, up from 38% a decade earlier. The growth in Europes share was mostly at the expense of Japanese banks whose share more than halved during this period from 33% to 13%. The share of US banks also rose, from 10% to 14%. Most of the remainder was from other Asian and European countries. . The US had by far the most banks (7,540 at end-2005) and distinguishes (75,000) in the world. The large number of banks in the US is an indicator of its geography and regulatory structure, resulting in a large number of small to medium sized institutions in its banking s ystem. Japan had 129 banks and 12,000 firstes. In 2004, Germany, France, and Italy had more than 30,000 branches eachmore than double the 15,000 branches in the UK.1,6 FUTURE OF THE BANK The future is integration as people forget construct less(prenominal)(prenominal) time for banking. People go away want to process more legal proceeding on the Internet. There will be more activity in lines of applications and services on the mobile. geographics will not be an inhibitor any more as everything is executable on the send away. Integration is the next real big thing. As a customer you will want a one-s elucidate shop that will pack care of all your subscribes. For instance people will want to buy their reciprocal funds, deliver their mutual fund, buy insurance policies, renew policies, buy cinema tickets, railway tickets, and numerous similar accomplishments with the bank. The ATM will still deal as a cash dispensing medium, but the Internet and mobile will be very active. pic2.1 ORIGIN OF THE ORGANIZATION H.D.F.C was set up on seventeenth October, 1977 by I.C.I.C.I. out of the consideration that a specialized institution was emergencyed to channel household savings as wellhead as funds from the great(p) market into the housing sector. H.D.F.C. has emerged as the largest owe finance institution in the country. The main objective of H.D.F.C. is to develop significant expertise in retail mortgage loans to different market segments and to birth a large corporate client base for its housing related credit facilities. The main aim of H.D.F.C. is to support or aid in the promotion of abode ownership. H.D.F.C. is Indias leading housing finance union and for all practical purposes is synonymous with the domestic housing finance industry.The primary objective of H.D.F.C is to enhance residential housing stock and promote billet ownership. One of its major objectives is to increase flow of resources for housing through the integration of housing finan cial institutions with the domestic market. H.D.F.C. has developed a strong market reputation large shareholder base and unique consumer franchise. H.D.F.C. is Indias premier housing finance company in India as well as in international markets. It has obligeed a consistent and healthy growth in its operations to remain the sop up market leader in mortgages in India. The company has been constantly engaged into innovation and innovative practices since its birth.2.2 GROWTH AND DEVELOPMENT OF THE ORGANIZATIONHDFC patois reported a 43 percent growth in net profit at Rs.75.5 crore for the third tie ended December 31, 2001, as against Rs 52.8 crore in the corresponding eviscerate previous fiscal. The jump in net profit was primarily due to other income which almost doubled to Rs 85.5 crore from Rs 47.5 crore. Speaking to analysts at a conference call to daytime, January 15, 2002, Paresh Suthankar, head credit risk and investments, reiterated the banks earlier guidance of a 25-30 pe r cent compounded annual growth rate (CAGR) in its top line for the next two to three years. The bank does not see any reason to revisit its guidance and stands by it. It expects the projections to hold true as long as the market environment is relatively stable and does not move to an extreme of either a boom or a chalk up bottoming out. The bank is open to acquisitions as a vehicle of growth, but any growth via acquisitions would be over and above its projected growth rate of 25-30 per cent.At present, it is not working on any deal but there are acquisition prospects in the Indian scene, giving rise to opportunities for inorganic growth. The banks exposure to capital markets is around 6-7 per cent, against the Reserve pious platitude of India (RBI) norms of 5 per cent. The bank expects to bring it down to inside the stipulated limit by the end of this fiscal. The bank has made a lot of headway in its retail thrust with retail reckons going up to 1.9 million from 1.4 million a year back. The branch network now stands at 147 outlets in 63 cities and the ATM network at 360 compared to 231 ATMs as on March 31, 2001. The debit card base is at six lakh. On the advances side, car loans have really picked up and now form almost 50 per cent of the total retail advances, with the remaining macrocosm tarradiddleed for by loan against securities and other loans. In fact in case of car loans, the bank now covers around 30 cities against just eight-nine a year back.2.3 PRESENT STATUS OF THE ORGANIZATIONHDFC cuss check supplys various financial products and services. It operates in three segments Personal briming, NRI wedgeing, and Wholesale cambering. The Personal Banking segment provides savings, and current and obstinate rely accounts. It also offers personal, ingleside, two wheeler, new car, used car, gold, education, healthcare, commercial vehicle, working capital, construction equipment, and warehouse receipt loans. In addition, this segment provides s afe repair lockers credit, debit, and pay cards mutual funds, general and health insurance, bonds, and equities and derivatives products and forex and pay services. The NRI Banking segments force products include rupee savings accounts, rupee current accounts, rupee rooted(p) deposits, foreign currency deposits, and accounts for returning Indians. Its loan products comprise sign of the zodiac loans, loans against securities, loans against deposits, and gold credit cards.The Wholesale Banking segment offers funded services, which consist of working capital finance, short term finance, bill discounting, and export credit and non-funded services, such as letters of credit, bank guarantees, and collection of documents to corporations, and small and medium enterprises. It also various services to banks, financial institutions, mutual funds, stock brokers, insurance companies, commodity businesses, and trusts. As of March 31, 2008, it had a network of 761 branches and 1,977 automate d teller machines in 327 cities in India.pic2.4 FUNCTIONAL DEPARTMENT OF THE ORGANIZATIONHDFC Bank Limited is located in New Friends Colony, New Delhi. This organization Includes functional departments as follows1. true describe Department2. Saving answer for Department3. workmanship Department4. Salary Department5. capital Department6. Demat Account Department2.5 ORGANIZATION STRUCTURE AND CHARTpic2.6 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATIONHDFC Bank mainly provides three kinds of banking services Personal Banking NRI Banking Wholesale BankingThe following are the products and services provided by the HDFC bank HDFC Bank provides loans like Personal Loans , lieu Loans , educational Loans , Two Wheeler Loans , New car Loans, Used Car Loans, Overdraft Against Car, Express Loans, etc. HDFC Bank provides Credit, Debit and Prepaid Cards to help you meet your financial objectives. HDFC Bank provides facilities like Mutual funds, Insurance, General Health Insurance, Bonds, Financial Planning, Knowledge Center, Equities Derivatives, and Mudra Gold bar. If you need to deal in foreign currency and keep tabs on exchange rates every now and then, transfer funds to India, make payments etc., HDFC Bank has a range of products and services that you can choose from to transact smoothly, efficiently and in a timely manner. With HDFC Banks payment services, you can bid goodbye to queues and paper work. HDFCs range of payment options make it wanton to pay for a variety of utilities and services. HDFC Bank provides many types of accounts like Saving Account Current Account Demat Account Salary AccountHDFC Bank has designed two programs to make banking easier for the customers and they are HDFC Bank Preferred Programme HDFC Bank Classic Programme.HDFC Bank offers Private Banking services to high net worth individuals and institutions.HDFC Bank offers you quick, economical and convenient options to remit and transfer funds to India. Corporate Banking reflects HD FC Banks strengths in providing our corporate clients in India, a wide array of commercial, performanceal and electronic banking products. HDFC Bank acts as an active medium in the midst of the government and the customers by means of various services.2.7 CURRENT ACCOUNT IN DETAILFeatures Benefitspic reconcile Account to account funds transfer between HDFC Bank accounts foreswear payment and collection through RTGS. bleak payment and collection using NEFT (through Net banking) Free up to 50 Demand Drafts per month and can be issued from any HDFC Bank outset Free up to 50 liquidate dedicates (PO) per month and can be issued from any HDFC Bank Branch. Free anywhere collection payment transactions (clearing) within HDFC Bank branch network (except Dahej), up to Rs. cytosine lacs per month. public toilet to withdraw deposit cash at all our branches*Free three hundred At Par cheques leaves per month.Register for InstaAlert service and receive updates on your account as and whe n the ingest transaction happens all this without visiting the branch or ATM HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash Cheque Pickup and Cash Delivery, through a reputed agency. Enjoyfacilities like 24-hour name Banking, Net Banking and prompt Banking that helps you check your ratio transaction details, find out the status of your cheque or stop cheque payment.Fees wind ups for Plus Current AccountMinimum labyrinthine sense (Average Quarterly Balance)-Rs. 100,000/- Non-Maintenance Charges per quarterCharge of Rs.6,000/- per quarter, if AQB is less than Rs.50,000/- Charge of Rs.1, 500/- per quarter, if AQB is less than Rs. 100,000/- but = Rs. 50,000/- Cheque Book Charges (Issued by Bank)-Payable-at-parFree 300 cheques leave per month. Charges Rs 2/- per folio beyond 300 leaves subsidence facility t hrough own BankDemand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DDFree up to 50 DDs per month. to a higher place 50 transactions, cares Rs. 25/- per Demand draft Pay Orders (PO) on HDFC Bank Locations (Issued from every Branch) / Duplicate PO Free up to 50 POs per month. Above 50 transactions, charges Rs. 25/- per Pay-order Issuance of DD/ PO through prognosticate Banking every last(predicate) standard charges for DD / PO are applicable as above. Only DD / PO amount up to Rs 500,000/- are authentic at send for banking. DD/PO-Cancellation/RevalidationRs.50/- per instrumentNEFT/EFT legal proceedingdefrayments-FreeCollectionsFreeRTGS proceedingPayments-FreeCollectionsFreeLocal proceeding (At home branch location) Local cheques collections paymentsFree Account to Account Fund Transfer within HDFC Bank- FreeAnywhere proceedings (except Dahej)Account to Account Fund Transfer within HDFC Bank-FreePayments Collections at HDFC Bank Locations-Fre e up to Rs.100 lacs per month, beyond which charges Rs. 0.50/1000, min Rs. 25 bulge Transaction ChargesAll transactions are undefendable to a utmost of 250 transactions per month, beyond which charges Rs.5/- per transaction would be levied. Includes all Local / Anyhwere clearing and transfer transactions remission of sin facility through other BankIssue of Demand Drafts (DD) / Duplicate DD (Correspondent tieup)Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation-Rs.50/- per instrumentCheque Collection outstation through own bankCollection Free, only messenger charges of Rs 20 per instrument outpost through another bank (Correspondent bank locations) Rs.4/- per Rs.1,000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) Non-MICR Cheques Rs.6.5/- per Rs.1,000/-, min Rs 50 (inclusive of courier charge of Rs 25)Cash proceeding 1. Cash postulateCash bewilder-Home Branch Location-Free up to Rs.10 lacs per month or 50 transactions which ever is lower, Deposit in excess of Rs.10 lacs or 50 transactions will be charged Rs.2/- per Rs.1,000/-, token(prenominal) Rs.50/-. (Cash deposit at non-home branches within home-branch city subject to limit of Rs.100, 000/- per account per day) Cash Deposit -Non Home locationMaximum Rs.100, 000/- per day. Charges Rs. 3/1000, min Rs. 502. Cash WithdrawalCash Withdrawal-Home BranchFree at Home BranchCash Withdrawal-Non Home Branch-Intercity IntracityFree up to Rs.50,000/- per day, beyond which charges Rs.2/1000, min Rs.50/- (Only for incremental amount), Third party cash separation allowed only up to upper limitRs. 50,000/- per transaction.Features BenefitspicFree Account to account funds transfer between HDFC Bank accounts. Free RTGS/NEFT Transactions.Free up to 30 Demand Drafts (DD) per month and can be issued from any HDFC Bank Branch. Free up to 30 Pay Orders (PO) per month and can be issued from any HDFC Bank Branch. Free anywhere collection payment within HDFC Bank branch netw ork (except Dahej), up to Rs.50 lacs per month. thingmajig to withdraw deposit cash at all our branches*Free 200 At Par cheque leaves per month.Register for InstaAlert service and receive updates on your account as and when the select transaction happens all this without visiting the branch or ATMFees Charges for Trade Current AccountpicDescription of ChargesMinimum Balance (Average Quarterly Balance) -Rs. 40,000/- Non-Maintenance Charges per quarterCharge of Rs.1,200/- per quarter, if AQB is less than Rs.40,000/- Cheque Book Charges (Issued by Bank) -Payable-at-par 200 cheques leave Free per month. Charges Rs 2/- per leaf beyond 200 leavesRemittance facility through own BankDemand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DD Free up to 30 DDs per month. Above 30 transactions, charges Rs. 25/- per Demand draft Pay Orders (PO) on HDFC Bank Locations (Issuedfrom Any Branch) / Duplicate PO Free up to 30 POs per month. Above 30 transactions, char ges Rs. 25/- per Pay-order Issuance of DD/ PO through Phone BankingAll standard charges for DD / PO are applicable as above.Only DD / PO amount up to Rs. 500,000/- are accepted at Phone banking. DD/PO-Cancellation/Revalidation-Rs.50/- per instrument NEFT/EFT TransactionsPaymentsFreeCollectionsFreeRTGS Transactions PaymentsFreeCollectionsFreeLocal Transactions (At home branch location)Local cheques collections payments-Free Account to Account Fund Transfer within HDFC Bank -Free Anynhwere Transactions (except Dahej)Account to Account Fund Transfer within HDFC BankFree Payments Collections at HDFC Bank LocationsFree up to Rs.50 lacs per month, beyond which charges Rs. 0.50/1000, min Rs. 25 Bulk Transaction ChargesAll transactions are subject to a maximum of 150 transactions per month, beyond which charges Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and transfer transactions.Remittance facility through other BankIssue of Demand Drafts (DD) / Dupl icate DD (Correspondent tie up) Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation-Rs.50/- per instrument Cheque CollectionOutstation through own bankRs. 0.50/1000, min Rs. 25 per instrument Outstation through another bank-Correspondent banklocations Rs.4/- per Rs. 1, 000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) Non-MICR Cheques Rs.6.5/- per Rs.1,000/-, min Rs 50 (inclusive of courier charge of Rs 25) Cash Transactions1. Cash DepositCash Deposit-Home Branch LocationFree up to Rs.5 lacs per month or 40 transactions which ever is lower, Deposit in excess of Rs.5 lacs or 40 transactions will be charged Rs.2/- per Rs.1,000/-, negligible Rs.50/-. (Cash deposit at non-home branches within home branch city subject to limit of Rs. 50,000/- per account per day) Cash Deposit -Non Home locationMaximum Rs.50, 000/- per day. Charges Rs. 3/1000, min Rs. 50 2. Cash WithdrawalCash Withdrawal-Home BranchFree at Home BranchCash Withdrawal-Non Home Bra nch-Intercity IntracityFree cash withdrawals up to Rs.50, 000/- per day, beyond which charges Rs.2/1000, min Rs.50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs. 50,000/- per transaction.HDFC Bank Trade offers you a host of features that sets it apart from regular Current Accounts that most banks offer. They are Free inter-city clearing between HDFC Bank branch locations (except Dahej) up to Rs.50 lakhs per month. Free Accounts to account funds transfer between HDFC Bank accounts, inter-city. Free up to 30 Pay-orders per month.Free up to 30 demand-drafts per month.Free RTGS NEFT Transactions.Features BenefitsFree anywhere collection payment within HDFC Bank branch network (except Dahej), up to Rs.25 lacs per month, incremental amount to be charged Rs.1.50 per Rs.1,000/-, min Rs.25/- Free NEFT Transactions.Free RTGS collection. RTGS payment Rs.100/- per transaction. Inter-city Account to accounts funds transfer between HDFC Bank acc ounts at a nominal charge of Rs.15/- per transactions. Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at flat cost of Rs.40/-. DDs above Rs.50,000/- up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost of Rs.40/-. POs above Rs.50,000/- up to Rs.100,000/- at nominal cost of Rs.25/- and can be issued from any HDFC Bank Branch . Free 100 At Par cheque leaves per monthRegister for InstaAlert service and receive updates on your account as and when the select transaction happens all this without visiting the branch or ATMFees Charges for Premium C/ADescription of ChargesMinimum Balance (Average Quarterly Balance) -Rs. 25,000/- Non-Maintenance Charges per quarterCharge of Rs.900/- per quarter, if AQB is less than Rs.25, 000/- Cheque Book Charges (Issued by Bank)Payable-at-par100 cheques leaves Free per month. Charges Rs 2/- per leaf beyond 100 leavesOther Current Account facilitiesIssue of Duplicate / Adhoc StatementBranch Rs 100/- per statement * Phone Banking Rs 50/- per statement (Non IVR) and Rs 30/- per statement (IVR) Net Banking Rs 30/- per statement ATM Mobile Banking Rs 50/- per statement. Mode of advisement of minimum average quarterly balanceAverage of daily shutting balances of each day spread over a period of three months. Remittance facility through own BankDemand Drafts (DD) payable HDFC Bank Locations (Issued from any branch) / Duplicate DD DD Amount Up to Rs. 50,000 charges Rs. 40/- per DD, Above Rs. 50,000 and up to Rs. 100,000- Rs. 25/-, Above Rs. 100,000- Free Pay Orders (PO) -on HDFC Bank Locations (Issued from Any Branch) / Duplicate PO PO amount Up to Rs. 50,000 charges Rs. 40/- per PO, Above Rs. 50,000 and up to Rs. 100,000 Rs. 25/-, Above Rs. 100,000- FreeIssuance of DD/ PO through Phone BankingAll standard charges for DD / PO are applicable as above.Only DD / PO amount up to Rs 500,000/- are accepted at Phone banking. DD/PO-Cancellation/RevalidationRs.50/- per instrument NEFT/EFT TransactionsPaymentsFreeCollections-FreeRTGS TransactionsPaymentsRs. 100/- per transactionCollections-FreeLocal Transactions (At home branch location)Local cheques collections payments-Free Account to Account Fund Transfer within HDFC Bank -Free Anywhere Transactions (except Dahej)Account to Account Fund Transfer within HDFC BankRs.15/- per transactionPayments Collections at HDFC Bank LocationsFree up to Rs. 25 lacs per month, Charges at Rs.1.50/1000, min Rs. 25Bulk Transaction ChargesAll transactions are subject to a maximum of 100 transactions per month, beyond which charges Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and transfer transactions.Remittance facility through other BankIssue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up)-Rs.2.00 per Rs.1000/- Minimum Rs.50/- DD-Cancellation / Revalidation-Rs.50/- per instrument Cheque Collect ionOutstation through own bankRs.2.50 per Rs.1, 000/- for Cheques drawn on HDFC Bank Locations, min Rs. 50 per instrument. Outstation through another bankCorrespondent bank locations Rs.4/- per Rs.1, 000/-, min Rs.50/-For Clean locations (non-correspondent bank locations) Non-MICR Cheques Rs.6.5/- per Rs.1, 000/-, min Rs 50 (inclusive of courier charge of Rs 25) Cash Transactions1. Cash DepositCash Deposit-Home Branch LocationFree up to Rs.3 lacs per month or 25 transactions which ever is lower, Deposit in excess of Rs.3 lacs or 25 transactions will be charged Rs.2/- per Rs.1,000/-, minimum Rs.50/-. (Cash deposit at non-home branches within home branch city subject to limit of Rs. 25,000/- per account per day) Cash Deposit -Non Home locationMaximum Rs.25, 000/- per day. Charges Rs. 3/1000, min Rs. 50 2. Cash WithdrawalCash Withdrawal-Home Branch-Free at Home Branch Cash Withdrawal-Non Home Branch-Intercity IntracityFree cash withdrawals up to Rs.25,000/- per day, beyond which ch arges Rs.2/1000, min Rs. 50/- (Only for incremental amount), Third party cash withdrawal allowed only up to maximum Rs.50,000/- per transaction.With HDFC Bank Flexi Current Account your Cash Deposit and Anywhere Transaction limits are a multiple of the balance you maintain in your Current Account.So, during peak seasons, you get the benefit of higher transaction limits due to the higher average balances maintained in your account.Whats more, during lean seasons, you need not bother about maintaining huge balances to enjoy high transaction limits, which you anyway may not need.Flexi Current Account requires you to maintain a minimum Average Monthly Balance (AMB) of just Rs. 75,000.Features BenefitsEnjoy dynamic free limits on Intercity Payments, Collections Funds Transfer as well as Cash Deposit at home location branches based on the AMB maintained*For example, you maintain an AMB of Rs.2,00,000/- in a particular month. Your dynamic free transaction limits for that month would be as per the following table picTransactionDynamic Free Limits* Cash Deposit at Home Branch LocationAnywhere Payments, Collections Funds Transfer (except Dahej) Free up to Rs.1, 00, 00,000/- in that particular monthPay your vendors on a real time basis using Real Time Gross Settlement (RTGS) available across 23,000 Bank Branches*. Whats more, payments and collections through RTGS are completely free Make and receive remittances to from your vendors customers across 20,000 + Bank Branches of more than 50 Banks through Net Banking using National Electronic Fund Transfer (NEFT), Absolutely Free Free 40 Demand Drafts Free 40 Pay Orders issued from any HDFC Bank Branch* Convenience to withdraw and deposit cash at all our branches*. Competitive pricing on Demand Drafts drawn on Correspondent Banking Locations as well as Outstation Cheque Collection at HDFC Bank Locations InstaAlert service receive updates on your account as and when the select transaction happens all this without vis iting the Branch or ATMThe top position is always the coveted position. With the Apex current account, take your business to a new high. On maintaining an average quarterly balance of Rs. 10 lakhs, this account makes sure you make the most of every business opportunities coming your way. Unlimited, free, anywhere Banking experience at the efflorescence is reserved for you. Features BenefitsMaximum transactional benefits with faster mobilization of funds Average quarterly balance requirement of Rs. 10, 00,000/-Access to more than 750 branchesHuge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order Faster collection of outstation chequesFree Intercity Cheque Collection Payments within HDFC Bank Network (excluding Dahej). Free Account to Account funds transfer between HDFC Bank accounts. Free payment and collection through RTGSFree payment and collection using NEFT (through NetBanking)Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branchConvenience to withdraw and deposit cash at all our branches* Free Cash Deposit up to Rs. 100 lacs per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1,00,000/- on cash deposit at a non home branch) prime(a) of local / Payable at Par Cheques.Free 500 leaves per monthRegister for InstaAlert service and receive updates on your account as and when the select transaction happens all this without visiting the branch or ATM .Fees and Charges for Apex Current AccountpicMinimum Balance (Average Quarterly Balance)Rs. 10, 00,000/- per quarter Non-Maintenance Charges per quarterCharge of Rs.5,000/- per quarter if AQBis less than Rs.10,00,000 but greater than or equal to Rs. 5,00,000/- Rs.10,000/- per quarter if AQB is less than Rs. 5,00,000/- Cheque Book Charges (Issued By Bank) Payable-at-par 500 cheque leaves free per month. Charges Rs 2/- per leaf beyond 500 leavesOther Current Account FacilitiesIssue of Duplicate / Adhoc StatementRs. 100 at Branch, Rs. 30 per statement through Net Banking and Phone Banking (IVR), Rs. 50 per statement through Phone Banking (non-IVR), ATM and Mobile Banking Mode of calculation of minimum average quarterly balanceAverage of daily closing balances of each day spread over a period of three months Remittance facility through own BankDemand Drafts (DD) Payable at HDFC Bank Locations (Issued from Any branch)/ Duplicate DDFree without limitPay Orders (PO) on HDFC Bank Location (Issued from Any branch)/ Duplicate PO Free without limitIssuance of DD / POthrough Phone Banking-Free without limitOnly DD amount up to Rs. 5, 00,000 for Current Apex Account holders accepted at Phone Banking DD/PO-Cancellation/RevalidationRs.50/- per instrument NEFT/EFT TransactionsPayments-FreeCollectionsFreeRTGS TransactionsPayments-FreeCollectionsFreeLocal Transactions (At home branch location)Loca l cheques collections paymentsFree Account to Account Fund Transfer within HDFC Bank-Free Anywhere Transactions (except Dahej)Account-to-Account Fund Transfer within HDFC BankFree Clearing Transactions-CollectionsPayment at HDFC Bank locations-Free Bulk Transaction Charges All transactions are subject to a maximum of 500 transactions per month, beyond which charges Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and funds transfer transactions. Remittance facility through other BankIssue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up)-Free up to Rs 15 Lacs per month, beyond which charges of Rs. 1.50 per 1000, Minimum Rs. 50/- per instrument DD-Cancellation / Revalidation-Rs.50/- per instrument Cheque CollectionOutstation Cheque collection on HDFC Bank Locations-Free Outstation Cheque Collection on non-branch locationsCorrespondent bank locations Rs.3/- per Rs.1, 000/-, min Rs. 50/-. For Clean locations (non-correspondent bank locations) non-MICR cheques Rs 4.5/- per Rs 1000/-, min of Rs 50 per transaction (includes courier charges) Cash Transactions1. Cash DepositCash Deposit-Home Branch CityFree up to Rs. 100 Lakh per month or 50 Transactions whichever is lower. Deposit in excess of Rs. 100 Lakh per month or 50 transactions will be charged Rs.1/- per Rs. 1000/-, minimum Rs.50/-. (Cash deposit at non- home branches within home branch city subject to limit of Rs.1,00,000/- per account per day) Cash Deposit Non Home Branch City Charges Rs 3 per Rs 1000/-, minimum of Rs 50 per transaction. (Maximum deposit allowed up to Rs 1, 00,000/- per day) 2. Cash WithdrawalCash Withdrawal-Home BranchFree.Cash Withdrawal-Non Home Branch-Intercity IntracityFree cash withdrawals up to Rs.2,00,000/- per day, beyond which charges Rs. 2/- per Rs.1000/-, minPresenting maximum benefits and minimum hassles for you with Max Current Account With a Rs. 5 lakhs average quarterly balance requirement, we present to you a world of privilege s that helps your business expand and grow. Features like maximum free transaction limits including other beneficial features on this current account truly enhances your business potential to the Maximum. Features BenefitsMaximum transactional benefits with faster mobilization of funds Average quarterly balance requirement of Rs. 5, 00,000/-Access to more than 750 branchesHuge cost savings in inter-city transactions for payable-at-par cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay OrderFaster collection of outstation chequesFree Account to Account funds transfer between HDFC Bank accounts Free payment and collection through RTGSFree payment and collection using NEFT (through Net Banking) Free Demand Drafts which can be issued from any HDFC Bank branch Free Pay Orders which can be issued from any HDFC Bank branchFree anywhere collection payment (clearing) up to Rs. 5 Crore per month within HDFC Bank branch network (except Dahej) Convenience to withdraw and depos it cash at all our branches* Free cash deposit up to Rs. 50 Lakh per month across all home branches (subject to a maximum of 50 transactions per month and a per day limit of Rs.1, 00,000/- on cash deposit at a non home branch)Choice of local / Payable at Par cheques. 500 leaves free per month Register for InstaAlert service and receive updates on your account as and when the select transaction happens all this without visiting the branch or ATM Fees and Charges for Max Current Account picDescription of ChargesMinimum Balance (Average Quarterly Balance) Rs. 5, 00,000/- perquarter Non-Maintenance Charges per quarterCharge of Rs.3,000/- per quarter if AQB is less than Rs.5,00,000 but greater than or equal to Rs. 2,50,000/- Rs.8,000/- per quarter if AQB is less than Rs. 2,50,000/- Cheque Book Charges (Issued by Bank)500 cheques leave Free per month. Charges Rs. 2/- per leaf beyond 500 leaves Other Current Account facilitiesIssue of Duplicate / Adhoc StatementRs. 100 at Branch, Rs. 30 per statement through Net Banking Phone Banking (IVR), Rs. 50 per statement through Phone Banking (non-IVR), ATM Mobile Banking Mode of Calculation of Minimum Average Quarterly BalanceAverage of daily closing balances of each day spread over a period of 3 months. Remittance facility through own BankDemand Drafts (DD) Payable at HDFC Bank Locations (Issued from Any branch)/ Duplicate DD Free without limitPay Orders (PO) on HDFC Bank Locations (Issued from Any branch)/ Duplicate PO Free without limitIssuance of DD / PO through Phone Banking Free without limitOnly DD amount up to Rs. 5, 00,000 for Current Max Accountholders accepted at Phone Banking. DD/PO-Cancellation/Revalidation Rs.50/- per instrument NEFT/EFT TransactionsPayments-FreeCollectionsFreeRTGS TransactionsPaymentsFreeCollections-FreeLocal Transactions (At home branch location)Local cheques collections paymentsFree Account to Account Fund Transfer within HDFC BankFree Anywhere Transactions (except Dahej)Account to Acco unt Funds Transfer within HDFC BankFree Payments Collections at HDFC Bank Locations (except Dahej) Free up to Rs. 500 Lakh per month, beyond which charges Rs. 0.50/1000, min Rs.25/-. Bulk Transaction ChargesAll transactions are subject to a maximum of 300 transactions per month, beyond which charges Rs.5/- per transaction would be levied. Includes all Local / Anywhere clearing and funds transfer transactions. Remittance facility through other BankIssue of Demand Drafts (DD) / Duplicate DD (Correspondent tie up) Rs. 1.50 per 1000, Minimum Rs. 50/- per instrumentDD-Cancellation / RevalidationRs.50/- per instrument Cheque CollectionOutstation through own bankFree Outstation through another bankCorrespondent bank locations Rs.3/- per Rs.1, 000/-, min Rs. 50/-. For Clean locations (non-correspondent bank locations) Non-MICR Cheques Rs. 4.5 per Rs.1, 000/-, min Rs. 50/- (inclusive of courier charge) Cash Transactions1. Cash DepositCash Deposit-Home Branch CityFree up to Rs. 50 Lakh per month or 50 Transactions whichever is lower. Deposit in excess of Rs. 50 Lakh per month or 50 transactions will be charged Rs.1/- per Rs. 1000/-, minimum Rs.50/-. (Cash deposit at non- home branches within home branch location subject to limit of Rs.1, 00,000/- per account per day) Cash Deposit Non Home CityMaximum Rs.1, 00,000/- per day. Charges Rs.3/- per Rs.1,000/-, minimum Rs. 50/- 2. Cash WithdrawalCash Withdrawal-Home BranchFree at Home Branch Cash Withdrawal-Non Home Branch-Intracity IntracityFree cash withdrawals up to Rs. 1,00,00/- per day, beyond which charges Rs. 2/- per Rs.1000/-, min Rs.50/- (Only for incremental amount), Third partycash withdrawal allowed only up to maximum Rs.50,000/- per transaction.2.8 MARKET PROFILE OF THE ORGANIZATIONCompany ProfileHDFC Bank LimitedTicker500180ExchangesOTH BOM2008 gross revenue124,140,000,000Major IndustryFinancialSub IndustryCommercial BanksCountryINDIAEmployees378363.1 STUDENTS WORK PROFILE (ROLE AND RESPONSIBILITIES)I have completed my summer taining in HDFC Bank Limited as a SALES EXECUTIVE. During this training I played some roles and responsibilities are as ROLE-I have worked as a sales Executive in sales department in HDFC Bank Ltd. My role was to buildup better relationship with Customers. HDFC Bank expects its employees to take up the work of opening current account in their respective locations. My main role was to contact customers and make deal for opening current account, in meeting with customers I represent a demo to customer for current account, are as RESPONSIBILITIES- To generate leads for the Bank. To buildup better relationship with customers. To increase the sales of the Bank. To provide awareness about the current account. To achieve companys target.3.2 DESCRIPTION OF LIVE EXPERIENCEWorking with HDFC Bank It was a nice experience. When I entered into the bank, I was very nerves. However after entering I knew the real mean of working with the big organization. We need to follow the rules and regulations of the company. Coming at the exact time in the bank is veryimportant.These things are very important which we need to learn How should behave in the organization? How behave and coordinate with the customer? How we need to talk to our Boss, our superior and colleges? Working with the HDFC I increased my communication skills. Also I knew the Importance of the coordination among all the employees. All the employees are working as a squad. When I was new, the entire employees helped me to learn the work culture HDFC Bank.In this company my work is to buildup the relationship with customers and to provide leads to the company for opening current account and reservation relationship with the bank. In present time the customers are not very well aware about the HDFCs products. 3.3 STUDENT CONTRIBUTION TO ORGANIZATIONIn this Company I am working as a Sales Executive. In this Organization my role is to buildup better relationship with Customers, and I promote the current account. My contribution towards this organization like I provide leads everyday for opening current account. I make good relationship between Bank and customers. I provide awareness about the current account through some demos and calling. I help in do some useful marketing strategies.1. query INSTRUMENT A questionnaire was prepared with the relevant questions consisting mainly of closed end questions especially dichotomous type which offered the respondents between only two alternatives either (Yes/No). The respondents were in person met and the collection of information was properly administered to avoid non-respondent error.The primary information is collected by cold calling from respected place ofbranch. The data is collected by using a questionnaire, which is given as an Appendix at the end of this report.2. SOURCE OF DATA The study is based on both primary and auxiliary data. Most of the findings are based on the data collection through interaction with c ustomers. A structured disguised questionnaire is prepared together the information. Close as well as open-ended questions are asked. Some multiple-choice questions are also included.3. search DESIGN AND METHODOLOGYMain Methodology - Collection of primary coil data (Consumer and Market Research) through Personal Questionnaires Collection of Secondary Data (Study of various Current Account) through Computer Data, Web sites, Books and Magazines.FIELDWORKThe respondents are personally interviewed, for about 3 to 5 minutes on an average to collect the data. The format prepared beforehand was strictly adhered to. Though it was sufficient in itself and could be matched to likely respondents, personal interviews are conducted to be able to make first hand observation that would reveal some useful information about the subject of study.RESEARCH ANALYSIS aft(prenominal) the collection of data I have categorize the data into Primary Data Secondary DataAs we know the data collected in prim ary mode is more reliable in the comparison of secondary data. So we depend more on the primary data.SOURCES OF ancient DATA Survey PersonalSOURCES OF SECONDARY DATA Through internet Branch manager approvals Personal vehicle dealers Brochure of the bank4. SUMMARY OF FINDINGSThe lodging Development Finance Corporation Limited was introduced in 1994, after the Reserve Bank of India approved private sector banking. Operating in over 300 Indian cities, HDFC Bank has over 700 branches and 1600 ATMs. It offers personal, NRI and wholesale banking services. Net profit for the March 2006-2007 reached Rs. 1,141.5 crore. In early 2007, HDFC officially entered the microfinance market and opened branches that provide funding to self-help microfinance group.After finding primary and secondary data I find1. Customers dont know about the advantage of our current account. 2. Customers are less aware about the benefits Providing Company. 3. Customers have no more knowledge about the HDFC Bank limite d. 4. HDFC reduces the complexity of current account.5. HDFC provides best way to earn more profit.6. HDFC is beneficial for making profit and various types of works. 7. The modus operandi of HDFC is very easy.pic1. SUMMARY OF LEARNING EXPERENCEHDFC Ltd has the objective to enhance residential housing stock and promote home ownership. Their offerings range from hassle-free home loans and deposit products, to retention related services and a training facility. They also offer specialized financial services to the customer base through partnerships with some of the best financial institutions worldwide.HDFC Bank began operations in 1995 with a simple mission to be a World-class Indian Bank. We realized that only a single-minded counseling on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated b oth nationally and internationally. So that I learn many important things from HDFC and market are as 1. I have gained live experience of marketing.2. I find all types of help from my training in charge.3. I have gained knowledge in the field of HDFC.4. I find there are many customers are not aware about the HDFC. 5. I find there are lots of opportunities in the Banking Sector.2. CONCLUSIONS AND RECOMMENDATIONSConclusionHDFC Ltd has the objective to enhance residential housing stock and promote home ownership. Their offerings range from hassle-free home loans and deposit products, to property related services and a training facility. They also offer specialized financial services to the customer base through partnerships with some of the best financial institutions worldwide.HDFC Bank began operations in 1995 with a simple mission to be aWorld-class Indian Bank. We realized that only a single-minded focus on product quality and service excellence would help us get there. Today, we a re proud to say that we are well on our way towards that goal. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated both nationally and internationally. . Besides we also have a dedicated technical team as well as customer care services and its procedure is also very simple. Recommendations1. To provides awareness about Current Account and its uses to customers. 2. To open maximum and Big accounts for getting more profit. 3. To target not only metro cities, target all big and small city or village. 4. To build the customer relationship5. To improve its marketing strategies6. To improve its selling processpicCOPY OF QUESTIONNAIRE1. Are you aware about Current Account?a. Yesb. No2. Are you aware about current account providing HDFC Bank? a. Yesb. No3. Are you aware about HDFC Bank Limited?a. Yesb. No4. Are you aware about the procedure of Current Account? a. Yesb. No5. Is HDFC reduces the complexity of Current Account procedure? a. Y esb. No6. Is HDFC provides you cheap and best way to earn money and to make you a independent owner? a. Yesb. No7. Are you aware about the profit volume ratio doing business with HDFC? a. Yesb. No8. Are you interested to open current account in HDFC Bank ? a. Yesb. NoBIBLIOGRAPHY1. www.hdfcbankltd.com2. www.hdfc.in3. www.google.com4. Business Today5. India TodaypicSales ExecutiveTeam LeaderSales ManagerArea Sales ManagerArea Sales HeadRegional Sales ManagerZonal Sales ManagerNational Sales Manager